Private higher education institution
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Bachelor in Business Studies
1ST AND 2ND YEAR
The Bachelor in Business Studies (BBS) is a generalist course on the fundamentals of management, digital marketing, economics, law and politics, lasting 3 years, or 6 semesters. Our BBS distinguishes itself from the programs usually offered in Business School by the importance attributed to practical, technical and methodological teachings, including tools for webmarketing, research and information processing, written and oral communication, and computer science.
Our bachelor’s degree is intended for students in initial training.
Preview
Duration: 3 years
Accessible
post-Bac
4 specialities
6 semesters
Output level : Equivalent Bac+3
80% of lessons in French
180 ECTS
2 years of core curriculum
20% of lessons in English
Accessible education
for people with disabilities.
Contact our contact person.
The first two years of BBS
A «fundamental acquisition» cycle (equivalent bac+1/ bac+2): it is a generalist training in management sciences, economics, law, political science. The first cycle offers, at the same time, methodological lessons (research, selection, information processing, recruitment interview) essential to the construction of a spirit of analysis and synthesis, objective of any higher study, as well as technical courses in economic, political, legal and management sciences aimed at providing a better general understanding of the macroenvironment.
Whatever the professional field and the function envisaged, a framework must be able to understand the stakes and the political, economic, legal, socio-cultural, technological, ecological context.
But during these first two years, you will also be able to follow concrete modules oriented towards modern professional knowledge. This knowledge is transmitted, within IS-DBA, by speakers from the professional world, who will allow you to acquire dynamic knowledge on digital transformation, legal and organizational strategies of HRM, on the practice of market analysis, while training you in professional tools (languages, statistical and technological tools).
We consider that the beginning of studies must confer technical training adapted to the reality of the skills required by companies. The student will thus be able to develop a precise, concrete and realistic image of the targeted professions very early, even before his specialization, and not a theoretical image based on an academic approach to the modules.
This cycle is a common foundation introducing basic technical and transversal general skills and a first approach to the areas of specialization proposed within IS-DBA to facilitate the choice of a career path by the third year.
Academic program
Through a variety of courses chosen for their accuracy, the student will be able to acquire the knowledge and personality essential to his success. The student will be able to refine his projects in contact with experienced managers and teachers.
Data marketing
Understand data marketing architectures (marketing stack) and the role of each tool.
E-Advertising
Understanding social media algorithms, knowing how to use social media sponsorship and creating professional video content
Strategic management
Consider and implement major company decisions.
Labor law / commercial law
Understand the legal issues of the links between the different stakeholders of the company.
Marketing of products and services
Understand the main challenges and tools of digital marketing.
Operational management
Know how to manage a team, on a daily basis and in the short and medium term.
Optimizing online visibility
Optimize your professional presence on social networks and create relevant campaigns.
Responsible communication
Know how to communicate while respecting the main principles of CSR.
Digital culture (in English)
Master the digital innovation ecosystem and manage a start-up-oriented project... in English.
Project management
Master the main elements of project management: costs, quality, deadlines, and useful tools.
Human resources management
Know the principles and different tools of an HR action plan.
Web design practices and tools
Analyze user needs, develop specifications, model and create a website or mobile site.
Business creation strategies
Understand the challenges of creating a business, anticipate your creation project.
Business management (in English)
Be able to lead a meeting, negotiate with partners, write an email... in professional English.
Professional Certification - Voltaire Project
Be able to lead a meeting, negotiate with partners, write an email... in professional French.
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